Flomni

We built the platform and carried out a redesign for Flomni. We simplified the navigation and structured the product logic so the service can be understood without account managers. We added switching between versions to leave the choice to users.

Goals

Redesign the main website
Lay the groundwork for the company’s future rebranding

Specifics

Mobile-first focus
40+ pages
SEO recommendations taken into account

Implementation

A UI kit for fast scaling

We set up colors, fonts, buttons, icons, inputs, forms and other repeating elements with all their possible states.

Navigation for different devices

We added subtitles to the menu items to increase the chance of users landing on a page deliberately.

In the mobile version the contact options are placed at the bottom of the screen, so the target action is a thumb-tap away.

20 reusable blocks

We built a base of elements that make it fast to create new pages — product pages, articles and case studies.

Interactive elements

In the mobile version we arranged them so the key information stays in view and the CTA is within reach.

Pricing calculator

We displayed the entire pricing grid with flexible calculations so users can estimate the cost before contacting the company.

Results

Formed a UI kit for the site’s further evolution and fast page design and build via the Figma API;
Handed over mockups and prototypes to development, clearly demonstrating all interactive elements;
Developed a new corporate style and documented it in a separate guideline with recommendations on typography and graphics.