ZHIRNOV

Optimizing business through digital products

We build and transform digital services, growing conversion and retention for Fintech, Communications, HR Tech, Transport and GovTech

View case studies

Why clients
trust us

40+

successful projects across 5 industries

Experience with
major brands

Focus on complex
interfaces and B2B

and data-heavy systems

Real projects where business
meets technology

Fintech, Communications, HR Tech, Transport, GovTech

Raiffeisen
Ростелеком
Т-Банк
2ГИС
CoMagic
UIS
JustFood
Flomni
Raiffeisen
Ростелеком
Т-Банк
2ГИС
CoMagic
UIS
JustFood
Flomni

How we can help

Client portals and
digital services

We ship the first version within a few months and keep growing it from there.

We build from scratch or plug into what you already run — 1C, CRM, vendor platforms.

We design interfaces for systems with complex logic, roles and large volumes of data.

AI in products
and processes

We build AI services and embed AI into what already runs.

Assistants, search and request handling in customer-facing products; document parsing and ticket classification inside the company.

Websites and branding for
holdings and ecosystems

We bring a portfolio of products and brands into one system.

The parent site shows the scale of the company and takes the visitor to the right product, while product sites speak one language.

Product audit
and strategy session

We take the product and the business task apart before anything gets built.

We research the market, talk to users and run a workshop with your team.

The outcome is a prioritised list of solutions with effort estimates.

“It was clear right away that these are specialists with product thinking and a self-service philosophy — they make the complex simple”

Alexey Sivoshenko
Alexey Sivoshenko
Founder of Flomni

What clients
come to us with

Flomni: MVP launched in 4 months
Creditor: a unified fintech web product
Rostelecom: digital EV charging system

Flomni: MVP launched in 4 months

We rebuild the interface logic and remove non-obvious steps

We build a design system and a component base

We design an MVP with only the essential functionality

We restructure the information architecture and visual hierarchy

We design a retention system: onboarding, triggers, capturing value early on

We redesign the interface and visual packaging to market-leader level (or above)

We audit and restructure the product portfolio, introducing a unified system

We take over the delivery or support your team along the way

We run the full cycle from prototype to a working product, with clear rituals and transparent stages

We align functionality, visuals, flows and packaging with real usage scenarios

Turning ideas into products that grow with your business

Alexander Zhirnov
Alexander ZhirnovFounder & Art-directorZHIRNOV

How we work

1

Brief and immersion

We write the brief ourselves: capturing goals, constraints, scenarios and the logic of the future solution. We dig into business goals, product problems and success metrics.

2

Research and scenarios

We study market best practices and competitors to find weak spots and growth points, and shape a clear spec for prototyping. We test hypotheses with real users.

3

Prototype

We turn findings into a clear map of screens and scenarios. Logic is checked and tested with users before design and development begin.

4

Design and systematization

We assemble the interface, components and states — laying the foundation for growth, support and product evolution. Every new decision fits into the system predictably.

5

Development and support

We hand the product over to development, oversee the launch, refine the details and flexibly join the support — all with future scaling in mind.

1

Brief and immersion

We write the brief ourselves: capturing goals, constraints, scenarios and the logic of the future solution. We dig into business goals, product problems and success metrics.

2

Research and scenarios

We study market best practices and competitors to find weak spots and growth points, and shape a clear spec for prototyping. We test hypotheses with real users.

3

Prototype

We turn findings into a clear map of screens and scenarios. Logic is checked and tested with users before design and development begin.

4

Design and systematization

We assemble the interface, components and states — laying the foundation for growth, support and product evolution. Every new decision fits into the system predictably.

5

Development and support

We hand the product over to development, oversee the launch, refine the details and flexibly join the support — all with future scaling in mind.

Engagement models

Monthly retainer

When the product evolves continuously and you need a reliable external partner

Fixed price

When the scope changes and the project needs flexibility and fast adaptation

Case studies(12)

RostelecomApplication
Rostelecom

Rostelecom

We designed a digital ecosystem for the government, electric vehicle drivers, and charging station operators. The result is a mobile app with search and booking features, and a B2G platform with a map of all charging stations in Moscow and the Moscow region.

Flomni: B2B PlatformPlatform
Flomni: B2B Platform

Flomni: B2B Platform

We created a platform and conducted a redesign for Flomni. We simplified navigation and structured the product logic so that users could understand the service without account managers. We added a version switching feature to give users a choice.

RaiffeisenService
Raiffeisen

Raiffeisen

We developed a subscription management system before such scenarios became an industry standard. We designed a new user journey and turned the bank into a control point for everyday expenses.

KreditorProduct
Kreditor

Kreditor

Created a unified fintech web product from disparate entities: with personal accounts for borrowers and investors, landing pages for individual products, and calculators. Simplified the structure and reduced the load on managers.

T-InvestmentsWidget
T-Investments

T-Investments

We moved the bond selection process from dozens of scattered services into a single terminal interface. We designed a widget that combined quotes, filtering, analytics, ratings and market dynamics in one window.

2GISService
2GIS

2GIS

We developed a concept for AR navigation and multi-routes that transforms the map into a service for exploring the city. We logically connected both solutions and showed how AR navigation can work in a complex route scenario with multiple points.

Flagman CrowdPlatform
Flagman Crowd

Flagman Crowd

For a crowdlending platform we developed the positioning, designed the investor dashboard and launched a corporate website on WordPress. We shaped the inner structure so an investor can evaluate an offer and make a decision in under 10 seconds.

Flomni: websiteWebsite
Flomni: website

Flomni: website

As part of the project, we created a unified design system that simplified website scaling and accelerated the launch of new pages. We also developed interactive prototypes for handoff to development and updated the company's brand identity.

Kreditor: brandingIdentity
Kreditor: branding

Kreditor: branding

A new visual language for a financial ecosystem: we reimagined the coat of arms, built a modular logo system for all business lines, and created a website with a "Mortgage Showcase". NPS grew by 60% after launch.

UIS: chat platformPlatform
UIS: chat platform

UIS: chat platform

Launched an MVP of an omnichannel chat platform and AI assistant in 4 months. Designed Chat SDK, notifications, requests and support — a foundation that can be developed and scaled.

UIS SoftphoneApplication
UIS Softphone

UIS Softphone

UIS is a communication platform for business. Call application design.

CoMagicService
CoMagic

CoMagic

CoMagic is a call tracking and end-to-end analytics service. Report service design for managers.

What our clients say

Олег Ануфриев
Олег Ануфриев
Ростелеком
Alexey Sivoshenko
Alexey Sivoshenko
Founder of Flomni

We have been working with the ZHIRNOV design studio for over three years.

Alexander came to us by referral — and it was clear right away that he is not just a designer, but a specialist with product thinking and a self-service philosophy: “make the complex simple”.

At the very start Alexander said: “If we start working together, you will forget about design as a problem.” And so it happened. Today the studio is not only Sasha, but also designers who share his philosophy. Day-to-day tasks are handled by the agency team, while Alexander steps in personally on key decisions as Art Director. We trust him as one of the key people in our company.

Answering
your questions

Ask a question

Yes. We often start with a UX audit, product analysis, user interviews or a workshop. After that it becomes clear what exactly needs to change and whether anything needs to be built at all. There is no need to jump into a big project right away.

Yes, we can take on product design only and hand the mockups over to your team with guidelines and a design system.

Yes. We build from your mockups or spec: frontend, backend, integrations and AI technology.

Usually 6 to 12 weeks, depending on the product complexity and the number of scenarios. We give exact timelines after the brief.

We stay with the product: monitoring metrics, refining and evolving the functionality. We can work monthly or per task.

Yes, we sign NDAs and comply with data confidentiality requirements.

We fix responsibility zones and align decisions through transparent artifacts and regular syncs — so that everyone shares the same understanding.

Discuss a project

Vasilina Glushkova

Fill in the form or message us on Telegram — we will get back to you shortly

Vasilina Glushkova • Co-Founder & CPO

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