ZHIRNOV

Optimizing business through digital products

We build and transform digital services, growing conversion and retention for Fintech, Communications, HR Tech, Transport and GovTech

View case studies

Why clients
trust us

40+

successful projects across 5 industries

Experience with
major brands

Focus on complex
interfaces and B2B

and data-heavy systems

Real projects where business
meets technology

Fintech, Communications, HR Tech, Transport, GovTech

Raiffeisen
Ростелеком
Т-Банк
2ГИС
CoMagic
UIS
JustFood
Flomni
Raiffeisen
Ростелеком
Т-Банк
2ГИС
CoMagic
UIS
JustFood
Flomni

How we can help

Launch a new
digital product

We take you from idea to launch: clarifying the task, designing the logic, building the interface and developing the first version of your product.

A good fit if the product doesn't exist yet, or the product line is expanding

Grow and strengthen
an existing product

We don't break what already works. We evolve the product step by step, strengthening UX, design and the technical platform. We lay the groundwork for new features, audience growth and business scaling — without rewriting the system from scratch.

A good fit if you have a working product that needs to scale

Package your product
for sales and growth

We turn a complex product into a clear offer: a website, a strong brand, a presentation, an identity and materials that explain the value without extra words.

A good fit if the product is strong but hard to explain

“It was clear right away that these are specialists with product thinking and a self-service philosophy — they make the complex simple”

Alexey Sivoshenko
Alexey Sivoshenko
Founder of Flomni

What clients
come to us with

Flomni: MVP launched in 4 months
Creditor: a unified fintech web product
Rostelecom: digital EV charging system

Flomni: MVP launched in 4 months

Solution

We rebuild the interface logic and remove non-obvious steps

Result
Every flow is predictableConversion growsRepetitive support requests drop dramatically
Solution

We build a design system and a component base

Result
No more re-approving identical decisionsNew features ship fasterDevelopment costs go down systematically
Solution

We design an MVP with only the essential functionality

Result
Lower risksFaster time to marketMistakes never become a catastrophe
Solution

We restructure the information architecture and visual hierarchy

Result
Decisions are made fasterKey metrics no longer get lost
Solution

We design a retention system: onboarding, triggers, capturing value early on

Result
Less spending on ineffective retention tacticsRetention becomes a predictable metric
Solution

We redesign the interface and visual packaging to market-leader level (or above)

Result
Reputation risks reducedEasier to sell the product and justify the price
Solution

We audit and restructure the product portfolio, introducing a unified system

Result
Everyone in the company understands the product the same wayClients and the team speak the same language
Solution

We take over the delivery or support your team along the way

Result
The product turns out exactly as intended
Solution

We run the full cycle from prototype to a working product, with clear rituals and transparent stages

Result
A predictable resultFull understanding of what you pay for and why
Solution

We align functionality, visuals, flows and packaging with real usage scenarios

Result
The product is ready for demos and sales

Turning ideas into products that grow with your business

Alexander Zhirnov
Alexander ZhirnovFounder & Art-directorZHIRNOV

How we work

1

Brief and immersion

We write the brief ourselves: capturing goals, constraints, scenarios and the logic of the future solution. We dig into business goals, product problems and success metrics.

2

Research and scenarios

We study market best practices and competitors to find weak spots and growth points, and shape a clear spec for prototyping. We test hypotheses with real users.

3

Prototype

We turn findings into a clear map of screens and scenarios. Logic is checked and tested with users before design and development begin.

4

Design and systematization

We assemble the interface, components and states — laying the foundation for growth, support and product evolution. Every new decision fits into the system predictably.

5

Development and support

We hand the product over to development, oversee the launch, refine the details and flexibly join the support — all with future scaling in mind.

1

Brief and immersion

We write the brief ourselves: capturing goals, constraints, scenarios and the logic of the future solution. We dig into business goals, product problems and success metrics.

2

Research and scenarios

We study market best practices and competitors to find weak spots and growth points, and shape a clear spec for prototyping. We test hypotheses with real users.

3

Prototype

We turn findings into a clear map of screens and scenarios. Logic is checked and tested with users before design and development begin.

4

Design and systematization

We assemble the interface, components and states — laying the foundation for growth, support and product evolution. Every new decision fits into the system predictably.

5

Development and support

We hand the product over to development, oversee the launch, refine the details and flexibly join the support — all with future scaling in mind.

Engagement models

Monthly retainer

When the product evolves continuously and you need a reliable external partner

Fixed price

When the scope changes and the project needs flexibility and fast adaptation

Case studies(10)

RostelecomApp
RostelecomTelegram

Rostelecom

We designed a digital ecosystem for the state, EV drivers and charging station operators. The result is a mobile app with charger search and booking, and a B2G platform with a map of all charging stations in Moscow and the region.

FlomniPlatform
Flomni

Flomni

We built the platform and carried out a redesign for Flomni. We simplified the navigation and structured the product logic so the service can be understood without account managers. We added switching between versions to leave the choice to users.

RaiffeisenService
Raiffeisendprofile

Raiffeisen

We designed a subscription control system before such scenarios became an industry standard. We built a new user journey and turned the bank into a control point for everyday spending.

CreditorProduct
Creditorvc.ru

Creditor

We built a unified fintech web product out of scattered entities: dashboards for borrowers and investors, landing pages for individual products and calculators. We simplified the structure and reduced the load on managers.

T-InvestmentsWidget
T-Investmentsdprofile

T-Investments

We moved the bond selection process from dozens of scattered services into a single terminal interface. We designed a widget that brings together quotes, filtering, analytics, ratings and market dynamics in one window.

2GISService
2GISdprofile

2GIS

We developed a concept of AR navigation and multi-stop routes that turns the map into a city exploration service. We logically connected both solutions and showed how AR navigation can work in a complex multi-stop route scenario.

Flomni Chat SDKPlatform
Flomni Chat SDK

Flomni Chat SDK

In 4 months we launched an MVP of an omnichannel chat platform and an AI assistant. We designed the Chat SDK, notifications, tickets and support — a foundation that can grow and scale.

Flagman CrowdPlatform
Flagman Crowd

Flagman Crowd

For a crowdlending platform we developed the positioning, designed the investor dashboard and launched a corporate website on WordPress. We shaped the inner structure so an investor can evaluate an offer and make a decision in under 10 seconds.

UIS SoftphoneApp
UIS Softphone

UIS Softphone

UIS is a business communications platform. Design of a calling application.

CoMagicService
CoMagic

CoMagic

CoMagic is a call tracking and end-to-end analytics service. Design of a reporting service for managers.

What our clients say

Alexey Sivoshenko
Alexey Sivoshenko
Founder of Flomni

We have been working with the ZHIRNOV design studio for over three years.

Alexander came to us by referral — and it was clear right away that he is not just a designer, but a specialist with product thinking and a self-service philosophy: “make the complex simple”.

At the very start Alexander said: “If we start working together, you will forget about design as a problem.” And so it happened. Today the studio is not only Sasha, but also designers who share his philosophy. Day-to-day tasks are handled by the agency team, while Alexander steps in personally on key decisions as Art Director. We trust him as one of the key people in our company.

Answering
your questions

Ask a question

Yes. We often start with a UX audit, product analysis, user interviews or a workshop. After that it becomes clear what exactly needs to change and whether anything needs to be built at all. There is no need to jump into a big project right away.

Yes, we can take on product design only and hand the mockups over to your team with guidelines and a design system.

Yes. We build from your mockups or spec: frontend, backend, integrations and AI technology.

Usually 6 to 12 weeks, depending on the product complexity and the number of scenarios. We give exact timelines after the brief.

We stay with the product: monitoring metrics, refining and evolving the functionality. We can work monthly or per task.

Yes, we sign NDAs and comply with data confidentiality requirements.

We fix responsibility zones and align decisions through transparent artifacts and regular syncs — so that everyone shares the same understanding.

Discuss a project

Vasilina Glushkova

Fill in the form or message us on Telegram — we will get back to you shortly

Vasilina Glushkova • Co-Founder & CPO

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